Responsive design is the current “it” in web design. However, if you are not a designer, you may be curious about the meaning of this term. You may also be unclear whether or not your business’s website should use responsive design, particularly if you are unfamiliar with the concept.
Responsive design can assist you in resolving a variety of issues with your website. It will make your site more mobile-friendly, enhance its appearance on any devices. This thus boosts the amount of time visitors spend on your site. Additionally, it might assist you in improving your search engine ranks.
Continue reading to learn why responsive design is critical for your business’s website, as well as the responsive design benefits and drawbacks you should consider before investing in a redesign.
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What is referred to as responsive design?
To start, here’s a quick summary of responsive design. Responsive design is a way of developing a website that dynamically adapts its content and elements to fit the screen size. It prevents photos from exceeding the screen’s width and eliminates the requirement for people on mobile devices to view your content.
Responsive design eliminates unnecessary resizing, scrolling, zooming, and panning on non-responsive webpages. These sites are frequently difficult to access, costing you potential customers who are upset by the difficulty.
Responsive web design also eliminates the need for a separate smartphone website. Rather than creating many websites for various screen sizes, you can now design a single website that automatically scales up or down to accommodate the device.
What are the benefits of investing in responsive design?
We live in a civilization of several screens. As a result, it is critical that your site is compatible with as many devices as possible, as you never know what device someone will use to visit your website.
According to responsive website statistics, it’s prudent to cater to both desktop and mobile users. Mobile viewers currently outweigh desktop watchers, and this ratio will continue to grow as worldwide smartphone adoption increases.
Additionally, Google announced in early 2015 that mobile friendliness would be incorporated into its search engine algorithms. This meant that sites that were not mobile-friendly could lose ground in search engine results if they did not provide a satisfactory experience to mobile searchers and visitors.
In summary, the advantages of responsive design for your website include the following:
- Efficiency in terms of cost
- Enhancing the customer experience
- Gains in search engine optimization
- Ease of administration
Let’s take a closer look at each of these five benefits to help you understand why you should invest in a responsive website.
1. Economic viability
Maintaining distinct websites for mobile and non-mobile users can become costly. By utilizing responsive design, you can save money by avoiding the need of maintaining a separate mobile site. You will only need to spend in one site design to ensure that it is accessible to all visitors and devices.
When you have a responsive design website, you can easily make adjustments. You are not required to make modifications to two websites. This flexibility is critical if you need to make a quick design adjustment or correct a typo on your site—you just have to do it once.
3. Enhancement of the user experience
For website owners, user experience is critical. You want users to enjoy your site, and you want it to be simple to navigate so they will return. If someone visits your website on a mobile device and it takes an eternity to load or your images are not in the right resolution, it can give the impression that your business is amateurish.
Nobody wants to do business with an unprofessional establishment. However, responsive design, which provides a much improved user experience, can assist persuade them to give your business a chance. Because zooming and scrolling are eliminated, content can be viewed more quickly, and visitors will have a lot more favourable overall impression.
4. Increases in search engine optimization
Search engine optimization, or SEO, is a tactic that many businesses utilize to help them climb the ranks of Google’s search results pages. The higher you rank, the more likely potential clients will find you.
Responsive design can aid in SEO efforts, as Google, as previously said, gives precedence to mobile-friendly websites. When combined with other SEO variables, responsiveness can help increase your search engine rankings significantly.
5. Ease of administration
Most businesses, especially smaller ones, don’t have time to update or maintain their website’s design. The flexible design approach eliminates the need to hire a designer to handle every aspect of your website.
Managing other parts of your marketing will be much easier with a single website. Then you’ll never have to wonder if your social media updates are linking to the mobile or desktop site, or if all of your redirect links are working properly. Responsiveness reduces the stress of managing a business website.
Is responsive design exaggerated in its efficacy?
Naturally, no marketing technique or website style is faultless, and responsive design is no exception. There are a few disadvantages to responsive design, including the following:
Not every website is optimized for every device.
You may wish to give different items to different users based on the device they are using, which can be challenging with responsive websites.
You may have difficulties with resized adverts or banner advertisements.
It may be challenging for you to create a responsive website that is distinctive and consistent with your identity on your own.
Nonetheless, every type of website, not just responsive, has drawbacks. The overwhelming majority of responsive website statistics support this position.
Adopt a responsive design strategy for your website.
If the success stories of responsive website aren’t enough to convince you to switch to this method of design, consider the cost and time savings. Responsive design is a critical component of any current online strategy – and it should be included in yours as well.
If you’re ready to make the investment in a responsive website, visit our responsive design page to learn more about the cost of a new website, as well as some other benefits not covered in this article. Additionally, you are welcome to contact the design specialists at Feels Good to obtain a free, entirely personalized price for developing a responsive website!’