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This is a once-in-a-lifetime opportunity to manage a hyper-growth startup’s analyst relations activities and influence strategy. Feels Good is a product-led growth business that spent no money on marketing until 2020 and grew entirely organically and virally as customers found, grew to love, and spread our software.
Our solution is unusual in that it is very configurable; it can be used across all sectors and for a variety of use cases, from the most straightforward to the most complicated. Your role will be to condense our product and brand messaging and to assist us in connecting with analysts globally via targeted engagements and personal connections. As a member of the wider Marketing team, you will interact with everyone from PR to Product to build an analyst strategy that emphasizes FeelsGood’s platform and market uniqueness and aids in our company’s growth.
You will be responsible for proactive relationship management with key industry analysts and influencers, as well as for increasing awareness and coverage of Feels Good’s vision, strategy, distinctiveness, and market momentum. You will have a direct influence on Feels Good’s performance while also defining your own role and progress in this job by bringing in new methods and developing AR procedures and communications as needed.
You will bring strong contacts with top industry analyst firms, as well as a demonstrated track record of managing analyst relationships, strategic planning, and execution of briefings, analyst tours, and strategy days. Additionally, you will have expertise developing analyst coverage and providing favorable product reviews, especially in a technology or SaaS setting. Finally, you’ll have gained expertise interacting with senior executives, managing budgets, and cooperating within larger companies.