Have you decided that your website needs to be responsive? Are you curious to know why responsive design is so important to online businesses? Or are you simply looking for the top responsive design agencies in Kenya so that you can ask about their services and get a quote? No matter why you’ve landed on this page, we can help you.
On this page, you’ll learn what responsive website design is, why it’s important, and what the top responsive design agencies often offer you. You’ll also learn why we think Feelgood is the best responsive web design agency in Kenya, and how we can help you build a great site that converts well on both mobile devices and desktops.
What is Responsive Web Design?
Responsive website design in Kenya first became known around 2010. With the increased usage of smartphones to access the internet and tablets like the iPad starting to be used very frequently, there was a need to develop technology that would display website content properly across these devices.
For some time before this, mobile sites were separate versions of websites designed to load when a device was recognized as a cell phone or tablet. However, mobile websites had to be designed separately, which added more time to develop, and there was often a struggle to display the same kind of content on mobile and desktop sites without there being a huge disconnect in design. Mobile sites also only loaded after the device sent a specific signal to the server, which increased the amount of time it took to successfully access a site. This led to the need for something better.
Unlike mobile sites, responsive design is not a separate version of a website that only loads on smartphones or tablets. Instead, a responsive website requires one single design. Specific rules in the CSS and HTML – the code used to determine how the site appears – adjust the way the website loads based on the restrictions of the device and screen size. But this requires just one site to be built and ensures that users see the same design and content, and have the same experience, no matter how they are accessing the website.
Major sites began opting for responsive design starting in 2011 and 2012, and the trend is continuing to grow today. Responsive design in Kenya has become an important factor for businesses that have an online presence and can be very helpful in a number of distinct ways.
Why is Responsive Design Agency in Kenya Important?
A responsive design agency in Kenya is important in creating a responsive design which is very important because it enables website owners to cut back on the amount of development they need to make. If they are managing both a desktop site and a mobile site, they are essentially managing two separate websites. If there is a change in one, it also needs to be made on another. Responsive sites only need one update or change to reflect the right content.
Responsive design Agency in Kenya helps in developing a responsive design that increases the number of people who choose to surf the internet, do research, and make purchases from their mobile devices. If someone can easily and quickly access your website from their phone, they are more likely to stay on your site. If your site doesn’t load quickly on mobile or requires a lot of pinch-to-zoom to display content, your visitor may leave right away.
Google recommends the usage of responsive website design for the following reasons:
With responsive design, there is only one URL for every piece of content or page out there, rather than multiple URLs
Responsive website design cuts back on the amount of duplicate content you will be made available
Loading time will be reduced when compared to mobile websites since the browser does not have to detect your device and change the “version” you see
Google only needs to crawl your website once to index it, rather than multiple times for each version, and this can keep your search engine presence “fresh”
As you can see, a responsive website is now considered very important for websites that have users frequently visiting from mobile devices. It may even be more important for anyone who sells products in an eCommerce store or gathers leads from their site.
What Are the Benefits of a Responsive Website?
With the number of people who access the internet from mobile devices steadily growing, responsive websites have one big advantage: they can help lower bounce rates, sometimes in a very big way. As we mentioned earlier, users who have to wait a long time for your site to load, or can’t easily perform simple tasks on it, may leave without converting. But responsive design can help cut back on the number of people who visit your site and quickly leave, or “bounce.”
Since bounce rates are typically lower on responsive websites, this means that there is often a rise in conversion rates. eCommerce stores that make browsing and buying easier on mobile enjoy higher purchase rates. This means that an eCommerce store investing in responsive design might see a return on their investment very, very quickly if their mobile purchase rates rise!
Mobile traffic is only going to continue increasing as more and more users choose to perform daily tasks on their phones or tablets. By creating a responsive website now, you are ahead of the game. Many retailers or businesses in your industry probably do not have a responsive site, so by having one created now, you will have an advantage. This is an opportunity for you to not only grow your sales but perhaps outclass your competition!
Also, as Feelgood already indicated and Google outlined in the bullet points above, responsive design cuts back on a lot of hassle from the business side. It reduces the amount of time it takes to launch new content, cuts back on duplicate content and multiple URLs, and reduces loading time and strain on your server. So while there are many user benefits to your users or customers, there are also many benefits to you and your staff.